There’s an ad on TV at the moment that, every time it comes on, just makes me want to scream, it makes me so sad, so mad, so frustrated. This ad promotes a new alternative to liposuction for weight reduction. A pill, to get rid of body fat. The ad tells of how you can use the pill to lose fat, just like their trial users did, oh yea, without the need for any changes to their lifestyle.
The fact that a product like this is able to be marketed, let alone blatantly implying that there is no need to change lifestyle in order to lose weight, is so preposterous it makes me feel ill. Oh, but it’s okay, they do mention it’s absolutely only for people who are seriously overweight and really need to lose it, so only to order over the phone, direct from the manufacturer (!!!?), if you really, really need it. Of course, it would be great if everyone watching the ad were able to differentiate between real need (if there is such a thing for something like this) and indolence or lack of education to try a more wholistic method for weightloss, but somehow I think that’s unlikely to be true.
It boggles my mind that not only has someone who’s clearly got some level of intelligence created a product like this, but that the whole swathe of people required to take a new drug from research, to development, to approvals, to production, right through to marketing in this way, have all managed to put aside their ethics and education enough to feel okay about being a part of getting this product advertised today.
The main reason for using TV as your advertising medium is to reach as wide an audience as possible. Therefore what they say about it being only for people who really need it is completely ridiculous. They want everyone to know about it. They want to Sell More.
Not to mention that there is a deliberate statement in contradiction of any encouragement for users to stop eating cheeseburgers and ice-cream while they’re at it, for long term health. If you regain the fat, well, I guess you just take some more magic fix-it-all pills.
Whatever has happened to the idea that prevention is better than cure? Or to treating the illness not the symptom?
It’s really no wonder that we have the skyrocketing levels of food disorders, chronic illnesses and obesity that we do, when we operate under a system where products like this, and their mainstream promotion, are deemed to be okay. Where our physical health and our physical appearance is not linked directly with how well we nourish and care for our bodies, but seen simply as something to be fixed with a pill, injection or operation. Where pills are seen to cure any ailment, physical or mental.
This article, explains the idea of ‘total load’ and discusses how the majority of illnesses people present to medical professionals with are due to a combination of various lifestyle and health factors, not just one thing – not so much surprise there. So really, real health is about a wholistic approach and a broader understanding of how to keep ourselves healthy – yes, by the health professionals who care for us, but also by each of us as individual proprietors of our own precious vessels.
I find it incredibly sad that the way our health, marketing and economic systems operate make it easier to betray our bodies, consume yet more drugs and chemicals, and continue to pump money into pharmaceutical, junk food, insurance, and other industries than to really learn how to take responsibility for our own health and maintain it.
For shame, the thing that everyone is afraid to say because it does not equate to revenue, is that if you want to be healthy, happy, vital, lose weight, lower your risk of heart disease and cancer etc, then the latest pill, or supplement, or packaged ‘health’ food, or ‘nutrient’ water or the as-seen-on-tv all-in-one home gym system is not going to fix you. You are going to fix yourself, to start, by finding exercise you enjoy and doing it regularly, finding time to laugh, to be still, to de-stress, and swapping packaged processed foods for eating unprocessed, natural, whole, home-cooked foods. Sound expensive? Well, fat loss pill prescriptions and medical treatment for chronic, avoidable illnesses sounds expensive to me too.
Of course I’m not saying that doctors and medical treatment don’t have their place. Of course they do. But really for the most part, it’s this simple; Love your body and it will love you back.
Don’t let corporations with stocks and profits invested in the answer tell you otherwise.
End rant.
x
